CHANEL Unveils New Boutique in the District

Table Of Content

• es devlin's maze installation at miami design district celebrates 100 years of CHANEL N°5
• Peter Marino: The Architecture of Chanel
• mataaho collective's installation pays tribute to traditional māori weaving at venice biennale
• Business
• The Best Luxury Mother’s Day Gifts for Designer-Loving Moms
• Locust ProjectsArrow

An upholstered Cosmo lounge chair by Augusto Bozzi is in the first changing room underneath “TBT,” a drawing by Jan-Ole Schiemann. Chanel has commemorated the fragrance’s centennial with a new high jewelry collection, a limited-edition product range and a party in New York’s Rockefeller Center. A No.5 light show via drone technology over Miami’s Faena beach took place Wednesday night and is slated for Santa Monica, Calif., on Dec. 9. Last Tuesday,  the brand’s Es Devlin-designed installation, “Five Echoes” — which combines themes of sustainability with motifs of Gabrielle Chanel’s own life opened to the public through Dec. 21.

es devlin's maze installation at miami design district celebrates 100 years of CHANEL N°5

On another note, the iconic J12 Caliber 12.1 Watch, the Coco Crush and Camelia Collections are presented on sleek shelves within embedded niches among the 11.12 famed handbag. Above, an 8 feet length artwork of New York artist Peter Dayton called “Black Stella” made of acrylic and resin recalls Chanel’s lines of quilted leather. On the second floor, the shoes and ready-to-wear are presented in dedicated salons. White and glossy black ankle boots, metallic strass pumps join the Black Belt Collection Parallelo light fixture by Peter Marino for Venini and a Fran Taubman Aluminum plate coffee table. The new Miami Design District Chanel Boutique is definitely a much needed art shopping destination.

Peter Marino: The Architecture of Chanel

To be growing faster than the other absolutely luxury brands while we’re the only ones not to offer open access e-commerce, means at the same time, we’re increasing our exclusivity advantage and raising the image of the brand,” he said. On the occasion of Art Basel yesterday, CHANEL inaugurated an incredible two-floor 7,600 square foot boutique in the heart of Miami’s Design District, located at 155 NE 41st Street. The new building showcases Chanel ready-to-wear, handbags, shoes, eyewear, fine jewelry and watches.

mataaho collective's installation pays tribute to traditional māori weaving at venice biennale

The building’s white stucco facade balances out the bright sunlight along the main pedestrian plaza. Several large, irregularly placed, clear glass windows press inward at an angle to accentuate the mass and depth of the building. The entry has a beveled black steel frame that draws clients into the store. Inside, a low-lying gallery of gray wave stone floors and white hand-plastered walls is lined with the house’s new handbags, including the 11.12, interpreted in different ways each season, such as metallized gold or silver.

For Marino, the architectural and interior design hold the same significance in building out the boutique as a celebration of Chanel for an American art capital. Chanel has seen in their direct to client models in all three divisions that when they have better control of the client relationship and have one inventory, they can offer more services so the client has a better experience. Inside the boutique’s elevator is a second commission by artist Chris Succo, who spray-painted black lacquer and oil on white linen in abstract squiggles which Marino called “super cool,” calling to mind a dash of Mademoiselle Chanel’s own hand. The store highlights a lot of young artists “which is a lot of fun,” he said.

Chanel to open store in Miami Design District

The donation is also in line with Chanel’s larger sustainability commitments. Visually speaking, “it’s this counterpoint between very organic forms in the forest, and the human design of the architecture,” she explained. Starting Tuesday, the brand’s Es Devlin-designed installation, “Five Echoes” — which combines themes of sustainability with motifs of Gabrielle Chanel’s own life — will be open to the public through Dec. 21. Artworks specifically curated for the Miami space can be found throughout the boutique, a nod to Gabrielle Chanel’s influential legacy as a patron of the arts. They also have discovered through this shared database that they have elite customers they didn’t know about because their purchases were siloed in different data buckets. “When we see a 360 view of that client, we’re able to discover that she is more important that we thought,” he said, noting that they’re able to give her more access to  experiences and services with the brand.

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The Design District has long pursued Chanel, which has since 1994 had a store at Bal Harbour Shops, owned by rival Whitman Family Development. As for future Chanel stores, Galantic said they’ve renovated and expanded the Wynn in Las Vegas and opened CityCenter in Washington, D.C., last July. Next year they will open at The Shops at Crystals in Las Vegas and have a massive project underway with new real estate to build a new flagship in Beverly Hills.

“It seems to create a market halo for all the points of distribution in that area,” he said. “We think it’s going to be big,” he added, declining to give sales projections. “Often it’s based on the original Chanel box,” Marino explains. “We take that little black line and have it outline rectangular shapes in myriad ways.” Pearls, a common Chanel motif, also find their way into Marino’s structures, through sculptures by Jean-Michel Othoniel (as famously seen at the 57th Street location in New York). “Installations with ropes and ropes of pearls give the space a residential-mixed-with-haute-museum atmosphere,” Marino says. Rich materials and black-and-white detailing characterize many of the Chanel locations, including the new outpost in Miami.

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One of the most prominent designers shaping buildings in the fashion world, Peter Marino has been Chanel’s go-to architect for 25 years, overall realizing more than 200 projects for the iconic brand. As well as launching his book The Architecture of Chanel through Phaidon in November, the architect is unveiling a new Chanel building in the Miami Design District during Art Basel. Discussing overall business, Galantic said Chanel’s business has been doing very well and is outperforming the major luxury players. The good news is our growth, which is well ahead of the market versus 2019, is being achieved through healthy fundamentals which build the brand for the long term. We’re creation-led and we’re hyperfocused on the quality of the client experience.

Probably a “clin d’oeil” to the next Chanel Boutique in Beverly Hills expected to open next year. "We take something that does not exist and when we're done a city center has been created with the residential, retail, and cultural aspects to it," Burke told the outlet. Over 14 years, LVMH and a local developer took over blocks of the warehouse district. Now, asking rents for retail space in the area have increased by 200% since 2019, the Miami Design District said in a blog post, citing investment management firm JLL. In retrospect – coco chanel created CHANEL N°5 as an expression of her deep connection to nature.

We understand that time is the greatest luxury, which is why Condé Nast Traveler mines its network of experts and influencers so that you never waste a meal, a drink, or a hotel stay wherever you are in the world. “I went back to the roots, and the labyrinth in this work is not really my own,” she said. “The way I’ve presented it is an interpretation, but it arrived very clearly from the original Cretan labyrinth,” referring to the creation in Greek mythology.

The festivities around No.5, though, have spanned 2021 and have taken different forms on different continents. Chanel has commemorated the fragrance’s centennial with a new high jewelry collection, a limited-edition product range, and a party in New York’s Rockefeller Plaza. The overlap between Art Basel Miami Beach and Miami Art Week presents a busy week for Chanel. The brand is opening a new 7,600-square-foot store in Miami’s Design District, and will also stage a light show via drone technology over Miami’s Faena beach on Dec. 1. It’s an extraordinary tall volume with the staircase that makes it stand out,” he said.

The work of Coco Chanel was so modern and timeless that it translates extremely well to contemporary architecture and interiors. On the second floor are shoes and ready-to-wear showcased in dedicated salons. Optic white and glossy black ankle boots and metallic strap pumps are part of the shoe selection between Black Belt Collection Parallelo light fixtures by Peter Marino for Venini and a Fran Taubman Aluminum Plate coffee table. Racks housing pink bouclé suiting edged in wide black brand trim and crochet minidresses surround a Suduca & Merillou wood and rattan coffee table and two metallic Bent Half Tube Chairs by Voukenas Petrides in the rtw salon.